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Digital branding is the process of using digital assets to create an online brand identity.  This identify can be expressed on virtually any digital channel, like your website, social media profiles, digital ads, and content marketing. Done right, digital branding allows you to create stronger digital marketing campaigns.  These campaigns can then help build a powerful presence in the digital sphere. Digital marketing is any marketing that uses electronic devices and can be used to convey promotional messaging.  In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device.  What Exactly is the Difference then Between Digital Marketing and Digital Branding? Because the digital assets are used in both digital methods, it can be difficult to identify the difference.  However, the focus and intent of each is what makes them different from each other. Digital marketing is designed to capture new leads and ultimately sell them products or services.  Digital branding on the other hand uses assets to establish relationships and engage customers in interactions with the brand. They both have the intention to grow the customer base, enhance sales, and grow the company.  However, digital branding goes about it in a different way.  Instead of focusing on the product or service like digital marketing, it shows the effective of the brand.  The branding approach strives to portray the bigger picture of the company.  Whereas marketing approach puts emphasis on the specific products or service being presenting in the marketing.

Value is one of the top-level components customers use to determine their personal interest in a brand.  Therefore, choosing prices becomes an integral brand pricing strategy for a brand.  Below are two useful recommendations when determining value and price. Reasonable Prices People often establish a reasonable pricing in their minds for a category of products or services.  A “reasonable price” is the price at which people expect or determine to be acceptable for a certain type of product.  Here are some common factors that might affect reasonable prices: Past pricing experiences Pricing references (competitive prices, pre-sale prices, manufacturer’s suggested prices, channel-specific prices, marked prices before discounts, substitute product prices) Current price comparisons with other brands Presentation of pricing whether shown as a whole product or pricing per quantity / unit Consumer Sensitivity What flexibility is there in the price setting that might cause changed behavior amongst the population of consumers?  It is important to know how a brand’s price or change of it will impact consumer response and sales.  Some business people think that simply raising the selling price of an item will ultimately enhance the business’s bottom line.  But some situations have proven that doesn’t always hold true.  If a brand chooses to change their pricing, it becomes important that they prep the customer based with information to justify their reasoning for the change.  In doing so, customers tend to continue to stay loyal to the brand and product. If you are seeking assistance in establishing pricing that reflects the quality of your brand, be sure to get in touch with us here at MatthewVermeer.com so we can assist you in this process.

Customer Recognition / Loyalty Brand recognition is King! When a customer sees unmistakable typography/images of a brand that they recognize, they’re more likely to grab that product than the multitude of others that are surrounding it. Why you might ask? Because it’s eye-catching and familiar. Once a shopper begins to recognize and buy the product, a good brand can keep them coming back. Over time, they will ultimately turn them into loyal “followers.” When a company puts a great product with engaging branding, a business will see their customer loyalty begin to grow and grow and grow. Builds Confidence Brand recognition exists to expand the original product or service. It pushes it forward by grabbing the customer’s eye and making them pay attention. Good branding is for the customer, but it ultimately benefits the company as it projects what they are all about. Shared Values When a customer can identify shared values with a company, they build a stronger connection with the brand and turn into loyal customers into the future. Consistency Once a company has established it’s philosophy, marketing, colors, typography, print, and website, it can start to design the rest of its branding efforts after it. When there’s a foundation established with branding, it makes the future marketing activities for the company much easier to develop and implement. Credibility When a business has created a solid brand strategy, it increasing its reputation within the industry as well as with the customers. Creative marketing combined with phenomenal customer service and attractive visuals will establish a company as a serious professional business. If you need help with your branding, check this out. Got a Project in Mind? GET IN TOUCH I collaborate with innovative brands to create cutting-edge digital experiences.Let’s connect!