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SEO branding refers to a process where your brand becomes an important source of organic traffic. Brands that have established an awareness and recognition tend to be trusted by Google. Therefore, they are shown as a viable source in search results. When they are shown frequently in results, they end up ranking higher.
SEO branding builds and promotes a company’s recognition and trust. Much like networking, it focuses on building relevance, authority, and trust within the search engine results.
Although SEO and branding are two separate important factors, they also influence and benefit from each other. It is important to consider the brand in all aspects of developing your SEO. This helps expand and paint the picture further about the brand.
Some basic SEO techniques include:
- Brand links
- Digging into brand search data
- Using the results to enhance the interest in a brand
The important takeaway for SEO is that branding is a huge asset. How a brand performs is an incredibly important to a company. SEO is an extension of that branding and should be used in the optimization of a website. Therefore, you need to see the brand interest as a huge asset and drawing point if you desire to grow a brand online.
If you need assistance with your branding or have questions, feel free to get in touch with me and I would be pleased to assist you.
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