Skip to content 
Seach Engine Optimization (SEO) has been around since the early 2000s. The components that effect results have individually changed over time, but the main focus has remained the same.
Quality Content Wins Every Time
SEO does contain technical aspects that effect search results. Those can include your site’s structure, anchor text, URL structure, and much more. However, those are not the only components that determine your placement in search results. The true backbone of SEO continues to be high-quality, relevant content. If that is in place, the components listed above provide icing on the cake.
If relevant content is key, what does that include?
Below are some considerations for establishing content:
- Keywords play a role, but the context of those keywords is more important. Search engine crawlers still come visit your website, but they are a little smarter today. They are capable of analyzing your context now and find secondary keywords that are related to your keyword.
- Keyword-rich titles, meta descriptions, alt attributes, H1 tags, and URLs play an important role. These components help search engines identify that your website is relevant, which helps with their ranking of it.
- Length of content is important, but not as important as relevance. It isn’t as much about the amount of words and length of information today as it is about the context of that information. Length and number of words still play a role, but it’s not as important as providing relevant information for the page visitor.
In a nutshell, your content needs to be created for humans first, Google second. People will be searching, finding, and reading the information on your website. Therefore, it needs to be organized in a manner that helps them gain an understanding. With that said, search engines will also be visiting your web pages. In doing so, information and keywords need to be placed strategically to get them to rank you for the terms you deem important.
