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Since the introduction of the concept of social media back in 1978, there have been different platforms that have come and gone. Social media will forever be evolving, which means new platforms will continually be developed.
The year 2023 will be no different. There are many platforms that have carried over from previous years and some that are in their infancy. Three social media platforms to be on the lookout for in 2023 include:
BeReal
BeReal is an app that focuses on the creation “new and unique ways to discover who your friends really are.” With this idea, the app chooses random times of the day that its time to be real.
The app requires the user snap a photo of whatever it is you happen to be doing, but it requires you to do so within the 2 minutes time slot after it informs you. The photo you take actually uses both your front and rear cameras on your phone. So ultimately, it is taking two pictures at once to show others what you are currently doing.
In 2022, usage of the BeReal app jumped up by 312% with downloads being up 1000% from 2021. Needless to say, BeReal is on the uprise.
Clubhouse
Clubhouse is an audio app that has the feature of chat rooms. Users of the app have the opportunity to drop into live chat conversations and listen in to what is being discussed.
Clubhouse took off in March 2020 and grew until about February 2021. It became so popular that the likes of Oprah Winfrey was hosting chats on the platform. However, soon after that, the popularity started to dwindle as the app fell by 60%.
However, Clubhouse is still staying alive by offering new features and partnering with the likes of TED. The conversations on the platform are primarily in the STEM space now.
Instagram Reels
Instagram Reels is a new feature put out by the already established social media platform Instagram. The Reels option was launched in 2020 in response to the attention gaining from TikTok.
Reels took the video option already on the Instagram platform and gave it more options with creation. The Reels are 90 seconds of video that can be edited right inside the Instagram app.
Because of the craze currently for short video, Instagram Reels has seen a growing interest over time.
If you seen the benefits of social media for your branding or marketing strategy but not sure how to incorporate it, please get in touch with me so I can discuss how I can help you.
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