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The Best Social Media Profile
With 4.9 billion people in the world today using social media, the platforms are bombarded with all kinds of profiles and content. Some of those aren’t organized or have a focus, while others are and do.
To create the best social media profile that is engaging and professional, there are five important aspects to include:
Username or Handle
In this day in age, it might seem obvious. But choosing your username or handle is an integral part of building a social media profile. Be sure to choose some that reflects your brand and is consistent across platforms. By utilizing the same handle across platforms, it makes it easier for your audience to find you quicker and follow you sooner. For example, I chose to use my name for my brand: It’s my handle on Instagram, Facebook, LinkedIn, and YouTube. If you find that your handle is already taken, try to extend it with something related to your brand. A good source to help with this is namecheckr.
Multiple Platforms
Once you have your designated handle, it’s time to create your accounts on multiple platforms. Even if you only desire to start on one platform, it is important to create accounts on as many platforms as possible to ensure you get the handle you desire. This way, you will be able to utilize the platform if you so choose to start using it later.
Profile Picture
Your profile picture should be your brand’s logo or you if you’re the brand. If possible, you will want to utilize the same image on all platforms to build uniformity and consistency. Don’t use pictures that have little to do with your brand. Be professional and consistent by using a high quality image.
Professional Background
If the social media platform you are on allows for a cover image, make sure you upload a high quality, professional background image that’s relevant to your brand. Be sure to use the proper image dimensions when creating your background cover image. A simple Google search can inform you on what those current dimensions are as they can change over time. Right now Facebook’s cover image dimensions are 851×315 whereas LinkedIn is 1128×191.
Compelling Bio
Your bio is your opportunity to share what your brand is all about. It lets you sell yourself in a short number of words. You can focus on what you offer or give a behind the scenes look at what you’re trying to accomplish.
Are you ready to get started, but still unsure what route to take? Get in touch with me and I would be pleased to assist you along this path.
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