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Social Media Helps SEO
Although social media does not hold a ranking factor, it does help with SEO. However, there are benefits that your social media efforts can indirectly feed into your SEO results.
Social media helps SEO through these methods:
Boost Your Content
Social media is a place where people hangout and spend their time. By creating your own presence on a platform, you begin gaining the attention of those people interested in what you are sharing. This content can be your personal interests or that of a company. When you create content on your website, you are at the mercy of waiting for someone to find it through a search engine. To help speed up the process of bringing in visitors to that content, it is advisable to share it on your social media profiles. This will gain attention quicker and bring traffic to your website sooner.
Gain Backlinks
With using your social profiles to bring in traffic to your website, more eyes will see your content. With more eyes seeing your content, you enhance the chances of someone linking to it. Backlinks are an integral part of SEO. They show search engines that people like your content and see it as valuable. Because of that liking, your content can get ranked higher in search results. By showcasing the content on your social profile, it could lead to a sharing of it. That sharing could leads to others that begins the snowball of people finding out more about your offer.
Bring More Traffic
The goal of SEO is to increase visibility of your website and bring in visitors. By creating an active presence on social media, you open the door to a whole new audience. With over 4.9 billion people accessing social media worldwide as of 2023, you can be assured your target audience is there somewhere. Some of these people might only run across your products or service through social media. Therefore, putting work into this aspect of digital marketing becomes vitally important.
Social Profiles Build Trust
An important reason for investing in SEO is that it helps build trust in your brand. There are many companies and offers out in the marketplace today. This makes it harder for prospects to decide on which brand to buy from. Because billions of people are on social media today, they use it as a starting point to find the brands they choose to buy from. It a brand has a poor or nonexistent social media presence; it serves as a red flag to the customer that it might not be the best option. Likewise, a strong social media presence with relative content can be anattractive piece for bringing in new clients.
Everything you do to build your business online should work synergistically for the same purpose. SEO and social media both have their own benefits for your business. It becomes your job to make sure they cohesively work together to support one another to help expand your brand awareness.
If you need help with your social media strategy or SEO, get in touch with me and I would be pleased to assist you along this path.
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