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What is Meta Data?
Meta data matters as it consists of the meta title and meta description of a web page link. This is the page title and lines of text that appears under the page title when you do a search in a search engine.
A meta title specifies the main title of the webpage. Meta titles help search engines match your content to search queries. Meta description appears below the meta title. It is a snippet of data which summarizes the content of the webpage. For example, if you Google “why have a website,” the metadata you will see is shown to the left.
Meta data tells the user what they can expect to find if they click on the page.
Five Metadata Must Haves
- Keep it concise. Meta titles need to be short and sweet, typically 50-60 characters. Your meta description should describe your content in less than 160 characters.
- Use keywords. Having your keywords in your meta title is a must have! The closer to the beginning the better. It is common practice to use those keywords in your meta description as well.
- Have a call-to-action. Your metadata is essentially an organic ad in the SERP. Therefore, it is your opportunity to use it to sell your content to the user. This will also increase your click-through figures.
- Match metadata to content. If you are using your metadata to trick searching to come see your website, you will potentially lose them forever. In doing so, you will be doing more harm than good for your brand.
- Uniqueness is key. The internet is full of content these days. Your best chance to be chosen by a searcher is as much about how you portray and present your information than anything else. One way to get their attention is to use unique metadata. This will draw them in and lead them to your website.
Although some might overlook the importance of metadata for your website, it is potentially the first interaction a lead might have with your brand. Making sure you provide them with an accurate picture of the content that lies behind the link gives you a better chance to get them to click-through to your website.
If you need assistant understanding or creating your meta data, get in touch with me and I would be pleased to assist you along this path.
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