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Although digital marketing and digital branding have different approaches, there is overlap between the two that complements each other and help progress a company.
Digital marketing is the vehicle for creating and maintaining a company’s digital brand. It connects the brand and products/services to establish the brand identity and values. Through the uses of social media, online advertising, and a company’s website, it can get this messaging out to prospects.
However, for digital marketing to be effective, a digital brand needs to be established first. Digital branding gives a company it’s face and identity. It allows your customers to see the bigger picture than just what is shown in an ad for a product or service.
Digital marketing gets a customer’s attention with the offer, but the digital branding ties it with the overall focus and goal for the brand. It establishes a deeper connection between the brand and the customer. It shows it’s not just about making a sale but it has a bigger purpose.
Sometimes digital marketing complements digital branding so well that they appear as one. However, each plays an important role in specifying certain targets to collectively grow the company.
If you need assistance with your marketing or branding, get in touch with me and I would be pleased to assist you along this path.
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