Digital branding is the process of using digital assets to create an online brand identity. This identify can be expressed on virtually any digital channel, like your website, social media profiles, digital ads, and content marketing. Done right, digital branding allows you to create stronger digital marketing campaigns. These campaigns can then help build a powerful presence in the digital sphere.
Digital marketing is any marketing that uses electronic devices and can be used to convey promotional messaging. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device.
What Exactly is the Difference then Between Digital Marketing and Digital Branding?
Because the digital assets are used in both digital methods, it can be difficult to identify the difference. However, the focus and intent of each is what makes them different from each other.
Digital marketing is designed to capture new leads and ultimately sell them products or services. Digital branding on the other hand uses assets to establish relationships and engage customers in interactions with the brand.
They both have the intention to grow the customer base, enhance sales, and grow the company. However, digital branding goes about it in a different way. Instead of focusing on the product or service like digital marketing, it shows the effective of the brand.
The branding approach strives to portray the bigger picture of the company. Whereas marketing approach puts emphasis on the specific products or service being presenting in the marketing.