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According to an IBISWorld report, the graphic design sector was worth $45.8 billion in 2021. Of this figure, a segment of this calculation, logo design and branding, accounted for about $3 billion globally.
The United States industry alone was worth $12.7 billion. Throughout it’s history, graphic design has typically grown year to year by 2.8 percent. However, in recent years, graphic design has grown a stunning 4.1%.
As a business, you might be asking why these facts matter to you. A business is constantly working to establish their brand and get people to have brand awareness.
Today, social media and the internet are the best ways to connect with your audience. But those environments are very cluttered and busy. Therefore, getting your visitors attention becomes key. One of the best ways to get their attention is through unique graphics. These graphics are what graphic designers can help you establish.
Did you know that 90% of the information transmitted to your brain is visual? Did you know that 40% of people respond better to visual information over text? By using well-designed graphics online, you can help your message jump off the screen, grab the viewers attention, and establish a conversation.
Still aren’t convinced? Here is some proof!
- Facebook posts that contain images get 2.3 times the interactions than without
- Twitter updates with imagery get 150% more retweets than without
- Utilizing relevant imagery with your blog posts can increase traffic by 62.5%
If you want to break through the clutter online, look for places to enhance your connection opportunities by utilizing graphic design.
