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As you consider redesigning your website, you might be wondering why the design of your website is so important. Specifically, how does it impact your audience and ultimately your business? Here we will take a look at five reasons web design is important.
First Impressions
When your audience visits your website, it provides them with their first impression of your business. Based on what they see, they will judge your business within seconds. Therefore, in these first few seconds that you get, you want to make a positive impact on your audience.
If the website appears to be unappealing or outdated, your audience will instantly have a negative perception of your business. Due to this perception, they won’t find your website appealing, which will deter them from staying on your page. This will cause you to miss out on leads due to visitors leaving and buying on a competitor’s page.
Web design is vitally important as it impacts how your audience perceives your brand. The perception you create on them can either get them to stay on your page and learn more or leave and turn to a competitor. A good designed website helps you keep your leads on your page.
Search Engine Optimization (SEO)
Many web design elements influence how you publish content on your website. In doing so, it affects how search engines crawl through and index your website.
This is one thing you do not want to mess up. If you don’t have a well thought out SEO strategy, you’ll be continually fighting for visibility in search engines.
The best way to ensure proper web design practices that lead to search engine visibility is to partner up with a web designer that knows what they’re doing.
Customer Service
People can judge how they will be treated by looking at your website. Your design gives them insight as to how you view your audience. If you don’t put much effort into your website’s design, your audience knows that you won’t put effort into helping them.
As a small business, your website serves as a customer service representative. If your website is bright, modern, and inviting, your audience will feel more welcomed on your page. It’ll give them the impression that you are open and welcoming to new people who visit your site.
On the other hand, an outdated or unappealing website makes your business appear cold and disconnected. Statistics show that site visitors don’t want to check out a business that doesn’t value them enough to make a good first impression.
View the design of your site as the digital face of your business. If someone walked into your physical location, wouldn’t you want a friendly face to greet them and make them feel welcome? An updated and modernized web design is the equivalent to a friendly face greeting your new visitors.
Builds Trust
Hands down, people don’t trust poorly designed websites. If the design is unappealing or the information appears to be outdated, visitors won’t trust your website. They may view your website as unreliable or shady because you don’t have an updated web design.
On the other hand, a professional site signals trust with your audience. They will trust your business and feel comfortable checking it out further.
Building trust with your audience from the get-go is very important for them to remain on your site. The longer visitors remain on your website, the greater the opportunities for your business to capture those leads and sales.
Your Competition
One of the biggest reasons for why web design is important for your business is that your competitors are already utilizing it. If you want to stay competitive with them, you must use web design for your site.
Your website needs to stand out from the competition. If you have an old, outdated, and low-quality website, your competitor’s will outrank you every day of the week.
This means you’ll lose leads to your competitors. They’ll attract more leads to their page because their page is more appealing.
How your website is designed is an opportunity for you to set your business apart from the competition. Because your products/services and pricing are usually very similar, you need that one thing that will make your business stand out from the rest. Web design can be that separating piece.
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